Top-Rated AI Tools and Apps for Advertising
The following apps & tools are the most popular and best-rated for this use case. Prices are per user per month. Some of the links below are affiliate links that will not affect the price you pay (learn more).
| App | Our Rating |
|---|---|
|
Choozle (Enterprise quote)
Digital advertising platform with tools for campaign management, audience targeting, and data-driven marketing. |
⭐⭐⭐ |
|
Closers copy ($50/mo to $100/mo)
AI-powered copywriting platform for creating marketing content and sales copy. |
⭐⭐⭐⭐ |
|
Creatify AI (Free trial to $200/mo)
One of the easiest ways to create short-form videos from a script, URL, or a prompt. Super-high-quality voiceovers and avatars set this one apart. Easy-to-follow video generation process plus a video editor with lots of tweaking options. Good value at $1 per minute of video, but clips are limited to 2 minutes or less. |
⭐⭐⭐⭐ |
|
ShortlyAI (Free trial to $100/mo)
AI-powered writing assistant that helps users overcome writer’s block and generate content. |
⭐⭐ |
|
AdZis ($50/mo to $100/mo)
AI-powered content generation engine for e-commerce content, product descriptions, videos, and social media content. |
⭐⭐⭐ |
|
Leap AI (Free trial to $750/mo)
All-in-one AI marketing platform offering tools for content creation, lead research, and workflow automation. |
⭐⭐⭐⭐ |
|
Writesonic (Free trial to $100/mo)
AI writing tool that generates high-quality advertising content for various purposes, including articles, ads, and product descriptions. |
⭐⭐⭐⭐ |
|
Chapple (Free trial to $100/mo)
An all-in-one platform with more than 100 tools to support AI-powered content generation, writing, image creation, coding, and more. |
⭐⭐⭐ |
|
Adcreative AI (Free trial to $1k/mo+)
AI-generated ad & social creatives that outperform your competitors. 1.5 million users. |
⭐⭐⭐ |
|
Predis AI (Free to $300/mo)
Generate ready-to-post creatives in a few clicks from any Shopify or e-commerce store and post them on social media. Great team features. |
⭐⭐⭐⭐ |
|
JoggAI (Free to $50/mo)
Quickly turn URLs or product assets into compelling marketing videos and video ads that boost traffic and sales. Tons of templates and diverse AI avatars including a digital version of you. The batch creation feature is perfect for generating lots of ad variants quickly. To make this cost-effective or produce clips > 1 min. long, you’ll need the unlimited Creator plan ($49/mo). |
⭐⭐⭐ |
Optimized ChatGPT prompts for Advertising
Using ChatGPT for work has never been this easy! Each prompt below exploits ChatGPT’s reasoning ability to customize it for your specific requirements. Give one a try – and let us know what you think.
Who Uses AI for Advertising?
Case Study: JP Morgan Chase
JP Morgan Chase revolutionized its copywriting process by partnering with Persado, an AI company specializing in natural language generation. The bank implemented AI-generated copy for its marketing campaigns, resulting in a significant boost in engagement rates.
The AI-powered content consistently outperformed human-written copy, achieving up to twice the click-through rates. This innovative approach led to a remarkable 450% increase in ad click-through rates, demonstrating the effectiveness of AI in creating compelling marketing messages.
Source: Best AI in Marketing Case Studies 2024
Case Study: Novo Nordisk
Novo Nordisk, a pharmaceutical giant, faced challenges in communicating effectively with millions of chronic disease patients worldwide. The company turned to Phrasee, an AI-powered platform, to optimize its email marketing campaigns.
By leveraging natural language generation and deep learning models, Phrasee improved the performance of email subject lines. This resulted in a 14% increase in click-through rates and a 24% increase in open rates. The integration with Adobe’s marketing automation platform enabled seamless implementation of high-performance email marketing strategies.
Source: Best AI in Marketing Case Studies 2024
FAQ: Using AI For Advertising
How can AI improve the effectiveness of my advertising content?
AI can analyze vast amounts of data to identify patterns and trends, helping you target the right audience more accurately. It can also optimize ad placement and timing for maximum impact. By leveraging AI, you can create more personalized and engaging content.
What types of AI tools should I consider for generating advertising content?
Consider AI tools that offer natural language processing (NLP) for copywriting, image recognition for visual content, and predictive analytics for targeting. These tools can automate content creation and improve the relevance of your ads. Choose tools based on your specific advertising needs.
Can AI-generated content be as creative as human-created content?
AI can generate creative content by using large datasets to mimic human creativity, but it may lack the emotional nuance that humans bring. However, AI can still produce highly effective and engaging content, especially when used to enhance or supplement human creativity. It’s best used as a collaborative tool rather than a replacement.
Is AI-generated advertising content safe for my brand’s reputation?
AI tools are programmed to follow guidelines and learn from vast data sets, but there is always a risk of generating inappropriate or off-brand content. It’s essential to review AI-generated content before publishing to ensure it aligns with your brand values. Regularly updating and refining the AI’s parameters can reduce these risks.
How do I measure the success of AI-generated advertising content?
Track metrics like click-through rates, conversion rates, and engagement levels to gauge the effectiveness of AI-generated content. AI can also help by analyzing these metrics and suggesting improvements. Continual monitoring and adjusting are key to maximizing the benefits of AI in advertising.