Top-Rated AI Tools and Apps for Copywriting
The following apps & tools are the most popular and best-rated for this use case. Prices are per user per month. Some of the links below are affiliate links that will not affect the price you pay (learn more).
| App | Our Rating |
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AdZis ($50/mo to $100/mo)
AI-powered content generation engine for e-commerce content, product descriptions, videos, and social media content. |
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AI Writer (Free trial to $400/mo)
Content generation tool that uses advanced AI writing models to generate articles using minimal keywords. Examines your writing to identify the words, phrases, and sentences that need improvement. |
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Anyword ($50/mo to $1k/mo+)
AI writing platform built for marketing, trusted by over 1 million marketers to scale on-brand content that drives engagement. |
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Article Forge (Free trial to $200/mo)
AI-powered content generation tool that produces complete articles with minimal human input. |
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ChatGPT (Free trial to $20/mo)
AI-powered general-purpose tool that engages in conversational interactions and assists with various tasks. |
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Closers copy ($50/mo to $100/mo)
AI-powered copywriting platform for creating marketing content and sales copy. |
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Copy.ai (Free trial to $300/mo)
AI-powered copywriting tool for generating marketing content, product descriptions, and social media posts. |
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CopyMonkey (Free trial to $100/mo)
AI-powered Amazon listing optimization tool for generating keyword-rich product descriptions. |
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Frase (Free trial to $200/mo)
AI-powered content optimization and research tool to help create SEO-friendly content faster. |
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Grammarly (Free trial to $30/mo)
AI-powered writing assistant that checks grammar, spelling, and style in real-time. |
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Ink for All (Free trial to $200/mo)
AI-powered content creation and optimization platform. |
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Jasper (Free trial to $100/mo)
AI-powered content creation platform that helps businesses generate marketing copy, blog posts, and other content. |
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Koala AI (Free trial to $1k/mo+)
AI writing assistant and chatbot platform for content creation and customer support. |
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Krater.ai ($10/mo to $400/mo)
All-in-one AI platform offering multiple AI tools and apps for various tasks. |
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Narrato (Free trial to $200/mo)
AI-powered content creation and workflow management platform for marketing teams. |
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Neural Text (Free trial to $100/mo)
AI-powered content creation and SEO optimization platform for marketers and writers. |
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Notion (Free trial to $20/mo)
All-in-one workspace for note-taking, project management, and team collaboration. |
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Otio (Free trial to $20/mo)
An AI-native workspace built for research. Automatic summaries. Chat with your documents. Youtube summaries. Essay outlines. Document comparison. Report drafting. AI text editor. |
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Outranking ($20/mo to $200/mo)
AI-powered SEO content optimization and writing platform. |
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Peppertype (Enterprise quote + usage-based pricing)
AI-powered content generation to ideate, create, distribute, measure your content and prove your content marketing ROI. |
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ProWriting Aid (Free trial to $40/mo)
AI-powered writing assistant offering grammar checking, style editing, and writing improvement suggestions. |
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QuillBot (Free trial to $20/mo)
AI-powered writing tool offering paraphrasing, grammar checking, and text summarization features. |
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RightBlogger (Free trial to $30/mo)
AI-powered content creation platform for bloggers with tools for writing, SEO, and productivity. |
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ShortlyAI (Free trial to $100/mo)
AI-powered writing assistant that helps users overcome writer’s block and generate content. |
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Smartli (Free trial to $300/mo)
AI-powered product description generator and content optimization tool for e-commerce. |
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StoryChief (Free trial to $300/mo)
Content marketing platform for creating, optimizing, and distributing content across multiple channels. |
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Study Crumb (Usage-based)
AI-powered academic writing assistance platform offering essay writing, paraphrasing, and other educational tools. |
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TextBlaze (Free trial to $10/mo)
Chrome extension for creating and using text snippets and templates to speed up typing. |
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Thundercontent (Free trial to $100/mo)
Overcome creative blocks and generate unique and high-quality content at the speed of light. |
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Word tune (Free trial to $20/mo)
AI writing assistant that helps users rewrite, tune and improve their text for clarity, tone, and style. |
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Writecream (Free trial to $10/mo)
AI-powered content generation platform for creating personalized marketing copy, articles, and more. |
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Writesonic (Free trial to $100/mo)
AI writing tool that generates high-quality advertising content for various purposes, including articles, ads, and product descriptions. |
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Leap AI (Free trial to $750/mo)
All-in-one AI marketing platform offering tools for content creation, lead research, and workflow automation. |
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Rytr (Free trial to $30/mo)
AI writing assistant that helps create high-quality content for various purposes. |
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Sapling (Free trial to $30/mo)
AI-powered writing assistant for grammar checking and language improvement. |
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Chapple (Free trial to $100/mo)
An all-in-one platform with more than 100 tools to support AI-powered content generation, writing, image creation, coding, and more. |
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Hypotenuse AI (Free trial to $1k/mo+)
An AI content writer made for ecommerce brands. Create product descriptions and marketing content that sounds like you. SEO-optimized, accurate, and on-brand. |
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X.ai (Free trial to $20/mo)
An uncensored general-purpose foundational model that answers questions, generates content and images, and supports Elon Musk’s constant rants on Twitter (cough) – sorry, X.com. |
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Spiral (Free trial to $20/mo)
Automate 80% of repeat writing, thinking, and creative tasks. Your voice and style included. |
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TypeFace (Free trial to $100/mo)
Personalized storytelling for brands. |
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Peposoft (Free to $100/mo)
Create humanized and plagiarism-free content for blogs, articles, websites, social media and more. Over 30,000 customers. |
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Stunt AI (Price unknown)
The AI Assistant that knows all about social media marketing, sales, and public relations. Write high-performing copy and generate optimized ads for Facebook, LinkedIn, Instagram and X.com. |
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Optimized ChatGPT prompts for Copywriting
Using ChatGPT for work has never been this easy! Each prompt below exploits ChatGPT’s reasoning ability to customize it for your specific requirements. Give one a try – and let us know what you think.
Who Uses AI for Copywriting?
Case Study: Airbnb
Airbnb leveraged AI to revolutionize its listing descriptions. The company implemented an AI-powered system to generate property descriptions that are engaging and informative. This system analyzes data from various sources, including host inputs, guest reviews, and location information.
The AI-generated descriptions have led to improved conversion rates and increased user engagement. Airbnb’s AI copywriting tool has streamlined the listing process for hosts and enhanced the overall user experience for guests. The company uses proprietary AI models developed in-house to create these tailored descriptions.
Case Study: HubSpot
HubSpot integrated AI into its email marketing efforts to enhance customer engagement. The company employed AI-powered tools to generate personalized email content and subject lines. This approach allowed HubSpot to create more targeted and effective email campaigns.
The implementation of AI in HubSpot’s email marketing strategy resulted in improved open rates and click-through rates. The company utilizes its own AI content assistant, which is integrated into the HubSpot CRM platform. This tool helps marketers create various types of content, including email copy, blog posts, and social media updates.
Source: Supercharge Your Work With HubSpot AI
FAQ: Using AI For Copywriting
How can AI assist in copywriting for my business?
AI can generate copy quickly, providing drafts for marketing materials, social media posts, and product descriptions. It can also help with A/B testing by creating multiple versions of copy to determine which performs best. This streamlines the content creation process and increases productivity.
What should I look for when selecting an AI copywriting tool?
Choose a tool that offers customization options for tone, style, and length to match your brand voice. Ensure the AI has strong grammar and language capabilities and can integrate with your existing marketing platforms. Look for tools that allow human input for fine-tuning and final approval.
Can AI-generated copy be as persuasive as human-written copy?
AI can produce persuasive copy by analyzing successful examples and mimicking their structure and language. However, it may lack the emotional connection that human writers bring. It’s most effective when used to complement human creativity rather than replace it.
Is AI copywriting cost-effective for small businesses?
AI copywriting tools can be cost-effective by reducing the time spent on content creation and allowing small businesses to produce professional copy without hiring full-time writers. The upfront investment in an AI tool can pay off by streamlining operations and increasing output. However, the final quality often benefits from human editing.
How do I ensure that AI-generated copy aligns with my brand’s voice?
To maintain brand consistency, provide the AI with clear guidelines on tone, style, and key messaging. Regularly review and adjust the AI’s output to ensure it aligns with your brand identity. Combining AI-generated drafts with human editing helps achieve the desired voice.
